Every new lead gets a text in under 60 seconds.
The first company to reply usually wins the job. Speed-to-Lead connects your forms, ads and CRM to an AI SMS agent that opens the conversation immediately, asks the right questions and books the estimate.
What Speed-to-Lead does, step by step.
- 01
A lead comes in
A website form, a Facebook lead ad, a Google Local Services enquiry or a CRM trigger fires the agent. The first text goes out within a minute, in your company's name, while the homeowner is still on their phone.
- 02
It qualifies over SMS
The agent asks about the job, checks the service area and captures what your office needs to dispatch: address, equipment, urgency, photos if you want them. It answers questions in the same thread.
- 03
It books the estimate
Interested customers get offered real slots and booked in. If the job needs a person first, the agent flags it and hands the lead over with the full conversation attached.
Built for the front office, not the demo.
Under 60 seconds
The first reply goes out before the homeowner has finished filling in the next company's form.
Two-way SMS
A real conversation, not a one-shot autoresponder. It answers questions and handles objections.
Qualifies first
Service area, job type and urgency captured before your team spends a minute on it.
Synced to your CRM
Every message, answer and booking lands on the contact record your team already uses.
Real results from real operators.

Budget Heating, Cooling & Plumbing
St. Louis, Missouri
“Cita AI has booked us 76 appointments in the first four weeks of March and saved my staff 33 hours. What I didn’t realize at the time was how much time it freed up and how it allowed me to re-orchestrate what people do and focus on more important jobs while the AI takes care of everything else.”

Nick Marchesano
COO, Budget Air
Common questions about Speed-to-Lead.
Where do the leads come from?
Any source that can send a webhook or lands in your CRM: website forms, Facebook and Instagram lead ads, Google Local Services, Angi, Thumbtack and chat widgets. We connect each one during setup.
Can it text in the middle of the night?
It can, and for an emergency plumbing lead you probably want it to. Most shops set quiet hours for everything else. We follow your rules and the messaging consent rules for your state.
Does it replace my CSRs?
No. It makes sure nobody waits. Your team can pick up the conversation whenever they want, and everything the agent said is on the record in the CRM.
Speed-to-Lead by trade.
HVAC
AI voice and SMS agents for HVAC companies. Answer the seasonal call rush 24/7, text new leads back in under a minute and follow up on unsold replacement estimates.
For hvac companiesPlumbing
AI phone and SMS agents for plumbers. Answer after-hours calls, qualify before dispatch, route emergencies to your on-call tech and follow up on open estimates.
For plumbing companiesOil & propane
AI voice and SMS agents for fuel dealers. Take delivery requests, separate no-heat calls from billing questions, look up the account and protect the on-call team.
For oil & propane companiesRoofing
AI SMS and voice agents for roofers. Reply to inspection requests in under a minute, qualify storm and replacement leads, and follow up on open roofing estimates.
For roofing companiesSee what Cita can do
for your business.
Book a 15-minute demo and see how AI agents can recover revenue, save time, and handle your calls.