CitaCita

Home Service Businesses Across the US

We will add $50,000 in revenue to your business over the next 30 days.

No money down ❌ No onboarding fee ❌ No additional ad spend

Completely done for you

Watch this video to find out more.

Trusted by home service businesses

Budget Air
Stira
AAA Affordable Roofing
Just Green
Sky Windows Cork
Polar Bear Exterior
Budget Air
Stira
AAA Affordable Roofing
Just Green
Sky Windows Cork
Polar Bear Exterior
Why this exists

Missed estimates are costing you every single month.

Your team is busy.

Estimates pile up. Staff are on vacation. Things get missed, and the amount of money you leave on the table gets bigger every single month.

The Estimate Agent is always on.

24/7, completely trained on your business.

  • ✓Never misses a lead
  • ✓Handles multiple leads at once
  • ✓Perfect follow-up, every time
  • ✓Perfect speed to lead
  • ✓Higher estimate close rate from day one of install
How it works

Your estimates, followed up while they’re still warm.

1

We plug into your CRM

Cita connects to Housecall Pro (or whatever you run on) and watches for every new estimate. Nothing new for your team to learn.

2

Your agent follows up, 24 hours later

Every estimate gets a friendly text that answers questions and nudges the customer toward booking. Home-warranty and retail leads get their own scripts.

3

You see exactly what it earned you

Every job the agent touches is tagged in your CRM, so the revenue is easy to attribute. You only pay a small commission on what actually closes.

Your portal

Every dollar it recovers, on one screen.

This is the live dashboard every Cita client gets. Tap any customer to read the exact conversation that brought the job back.

Sample data
$0
Recovered this month
38
Estimates followed up
9
Jobs booked

Hi Sarah, it's Ava from Apex Heating & Air. Just checking in on the heat pump estimate we sent over Tuesday — did you have any questions about it?

Cita agent · 10:02 AM

Hi, yes actually. Is the 10 year warranty on parts and labor or just parts?

10:31 AM

Good question — it's 10 years on parts and 2 years on labor. We also register the unit for you so the warranty is locked in from day one.

Cita agent · 10:32 AM

Ok that works. Can we get on the schedule for next week?

11:04 AM

Absolutely. We have Tuesday morning or Thursday afternoon open — which suits you better?

Cita agent · 11:05 AM

Tuesday morning please

11:12 AM

Illustrative data from a sample shop. Your portal shows your real customers, conversations, and revenue — updated as the agent works.

Results

Real results from real operators.

76

Appointments booked

33 hrs

Staff time saved

$20k+

Revenue in 14 days

Budget Air

Budget Heating, Cooling & Plumbing

St. Louis, Missouri

“Cita AI has booked us 76 appointments in the first four weeks of March and saved my staff 33 hours. What I didn’t realize at the time was how much time it freed up and how it allowed me to re-orchestrate what people do and focus on more important jobs while the AI takes care of everything else.”
Nick Marchesano

Nick Marchesano

COO, Budget Air

Ready to recover the estimates you're losing?

Free for 30 days. We only get paid when you do.